Masefield Veterinary Practice

A dog is lost without their microchip!
Dog microchipping

As of the 6th April this year it is a legal requirement for all dogs to be identified by an implanted microchip. This can be placed quickly and painlessly using our idENDTCHIP ultra chips

The idENTICHIP ultra needle is 50% thinner than a standard microchip needle. This size reduction combined with a sharp, siliconsied needle ensures increased comfort for the pet during the procedure.

The siliconisation allows the needle to penetrate the skin quickly and smoothly improving the experience for both the pet and the implanter.

Reducing the size of a microchip can lead to a significant reduction in the read range. In larger animals this could ultimately lead to a microchip not being detected and a break in the reunification process.

idENTICHIP ultra combines a slimline needle with a longer ferrite rod (which boosts the signal to the scanner). This increases the reading distance compared to other mini microchips by up to 24%*.

Please make an appointment with one of the vets or nurses to have a chip implanted as soon as possible if you have not done this already.


Opening hours

Monday 8.30am - 7pm
Tuesday 8.30am - 7pm
Wednesday 8.30am - 7pm
Thursday 8.30am - 7pm
Friday 8.30am - 7pm
Saturday 9am - 12noon
Sunday 9:30 - 10:30am
Bank Holidays 9:30 - 10:30am

Where to Find Us

2 Court Rd, Malvern, Worcestershire, WR14 3BL